Top 4 Digital Marketing Trends You Need To Watch Out For In 2022

 Not sure how to keep up with the dramatically changing digital marketing trends in 2022? Since something new is always going on in the digital space, it is vital to remain updated if you want to stay ahead in the game. 




Those who hire digital marketing agencies don’t have to worry about learning the latest changes. The agency is expected to take care of all digital marketing efforts and shift the strategy to accommodate new trends. If you are not using digital marketing services to improve your strategy, here are a few upcoming trends you need to be aware of:


  1. Metaverse


The contemporary internet experience is two-dimensional, but metaverse takes it up a notch and provides a three-dimensional experience. First coined by Neal Stephenson in his 1992 novel Snow Crash, the metaverse describes a virtual-reality world. 


The metaverse is basically an immersive version of the internet supported by VR/AR technology. Avatars of people will be present in this virtual space which will reflect the actual world. You will be able to shop, roam around and potentially do everything you can do in real life.


  1. Data Privacy


People have started to take more steps to protect their online privacy. Consumers are careful about sharing their data which has made many companies realize the advantages of ensuring proper privacy requirements. 


Google has promised to stop using third-party cookie tracking ads by 2022 while still protecting advertising interests. Brands and marketers are focusing on a customer-first strategy, so people can control what data they want to share. 


  1. Cryptocurrency


The emergence of online currencies has been hard to ignore in the last few years. Because of crypto’s decentralized and unregulated nature, it is thriving in today’s market despite all the consistent volatility in the past few years. 


While it might not seem to affect your digital marketing strategy, many platforms like Twitter are trying to implement measures that allow cryptocurrency payments. Soon, it is predicted to become a part of our everyday transactions.


  1. Video Content


Videos are more popular now than ever before. It is estimated that 82% of all online traffic will be video content this year. If you are among those who think that video content is too effort-consuming and haven’t included it as an intrinsic part of your digital marketing strategy, you are missing out. 


Viewers are known to retain up to 95% of a video’s message and are more likely to share them than static posts. Professional digital marketing providers are expected to encourage more user-generated content to increase customers’ trust and authenticity. 


Now that you know what to expect in the digital marketing landscape this year, it is time to tweak your strategy accordingly. If you are not sure whether your digital marketing campaign will sail smoothly and want to collaborate with a digital marketing service provider, get in touch with us at Weboptima.

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